Mention rate
The share of answers that mention your brand.
Definition
What is Share of voice?
Your portion of brand mentions versus competitors in AI answers.
In AI search, share of voice is the portion of brand mentions that belong to you versus your tracked competitors across a set of answers. A higher share of voice means AI answers name you more often relative to the alternatives buyers are considering.
Why it matters for AI search
In generative engine optimization, this concept directly affects whether AI answers mention, recommend, or cite your brand. GeoBeam measures it from real scanned answers and verified citations, so the number is traceable rather than estimated.
Related terms
Competitor-only answer
An answer that names competitors but not your brand.
Measure it
See this metric on your own brand.
A GeoBeam snapshot turns these definitions into tracked numbers across your buying-intent prompts, with verified citations and evidence-backed actions.