1. Start with buying-intent prompts
Build prompts that mirror real buyer questions: best tools, alternatives, comparisons, pricing, implementation, migration, and evaluation criteria. GeoBeam starts each concierge audit with a 20-query prompt set for one SaaS brand.
2. Capture raw answers and citations
Store the answer text, provider request ID, model, latency, estimated cost, and cited URLs. This makes the metric explainable and lets teams re-parse answers when extraction logic improves.
3. Parse brands and competitors
GeoBeam extracts the tracked brand, competitors, matched text, position, confidence, and evidence snippet. Mention rate is counted by distinct answers so it cannot exceed 100%.
4. Verify cited URLs
AI answers often cite pages that move, redirect, or fail. GeoBeam normalizes citation URLs and checks whether they resolve before using them as evidence for weekly GEO suggestions.